Thursday, 15 April 2010

Burberry in 3D


Continuing with the 3D theme, Burberry have become the first fashion house to show their collection in 3D. The presentation, which was held at the Chelsea College of Art and Design, was streamed in real time, and shown at private locations in New York, Paris, Tokyo, Dubai and LA, where guests could watch the show in 3D.

It seems 3D is definatly the way things are headed...


'Those without private-screening room invitations could watch the show live in 2D at live.burberry.com and on global online news sites, as well as comment on the show in real-time, using their Facebook and Twitter accounts. And, instead of the usual six-month wait, the 'Burberry Cadet Girls Collection' - a military parade of naval reefer jackets and sheepskin aviator coats with zipped detailing - is already available on Burberry.com.' (http://www.wallpaper.com/fashion/burberry-streams-3d-fashion-show/4319)

As if fashion wasnt fast enough, as designers embrace new technology, I'm not sure I can keep up!

1 comment:

  1. A gimmick or bandwagon? Or it an attempt to confront the inately haptic and 3-dimensional quality of fashion?

    I can't quite make up my mind.

    ReplyDelete